“People like us do things like this”
There is no more powerful tribal marketing connection than this.
More than features, more than benefits, we are driven to become a member in good standing of the tribe. We want to be respected by those we aspire to connect with, we want to know what we ought to do to be part of that circle.
Not the norms of mass, but the norms of our chosen tribe.
People-like-us in PDF form…